Every day, advanced and compassionate care is happening at the QEII. Lives are changed and lives are saved. We want to share those stories and elevate the understanding of the QEII. It’s time the QEII takes its place and shines a light on the exceptional care staff and physicians provide to patients and their families. We worked with champions and our friends at the QEII to develop this campaign with them. Their words are reflected in the language and imagery of this campaign. Be loud and proud and celebrate health care with us.